Name
Joy Adams
Job Title
COO for Digital Assets & Currencies
Company
Deutsche Bank
Speaker Bio
Joy Adams is a results-driven executive with over 20 years of experience spanning finance, technology, public policy, and strategic communications. She has a proven track record of leading large-scale projects and driving significant operational and cultural transformations. Currently, she serves as the Chief Operating Officer for Digital Assets Transformation at Deutsche Bank in London, bringing expertise in digital innovation, cybersecurity, and regulatory compliance to the financial services industry.
Prior to this, as Head of Information Security Business Advisory, Joy oversaw a multi-million-pound business unit budget and managed a wide-ranging portfolio of strategic projects. She was instrumental in a major Google Cloud transformation, successfully aligning over +500 key stakeholders and control owners. She also conceived and led a global awareness campaign that reached approximately 12,000 individuals, driving a 150% increase in internal data sharing platform adoption.
Joy was an "Intrapreneur" at Deutsche Bank, one of 40 individuals chosen from over 400 applicants. She co-founded a startup within the organisation and secured €75,000 in funding after successfully pitching to the Bank’s CEO and Management Board. This experience honed her ability to apply design thinking and agile "lean start-up" methodologies to innovate new business models.
Earlier career highlights include a role as Head of Internal Communications for Europe at Travelers UK, where her efforts resulted in 92% of employees feeling they had enough options for information within just eight months. At Deutsche Bank, she was the editor of a daily briefing for over 4,000 employees. In the public sector, she managed a $2 million portfolio of Community Development Block Grants for the City of South San Francisco and increased returning online users by 119%.
Joy holds a Master's in Public Policy from Harvard Kennedy School and a B.A. in Political Science from Point Loma Nazarene University. A dedicated lifelong learner, she is a Certified Information Security Manager (CISM), has completed the Oxford Fintech Programme, and is a Money 20/20 Rise Up alum. Her commitment to her community is demonstrated through her volunteer work as a Patron for the Serpentine Galleries and the Victoria and Albert Museum.
Prior to this, as Head of Information Security Business Advisory, Joy oversaw a multi-million-pound business unit budget and managed a wide-ranging portfolio of strategic projects. She was instrumental in a major Google Cloud transformation, successfully aligning over +500 key stakeholders and control owners. She also conceived and led a global awareness campaign that reached approximately 12,000 individuals, driving a 150% increase in internal data sharing platform adoption.
Joy was an "Intrapreneur" at Deutsche Bank, one of 40 individuals chosen from over 400 applicants. She co-founded a startup within the organisation and secured €75,000 in funding after successfully pitching to the Bank’s CEO and Management Board. This experience honed her ability to apply design thinking and agile "lean start-up" methodologies to innovate new business models.
Earlier career highlights include a role as Head of Internal Communications for Europe at Travelers UK, where her efforts resulted in 92% of employees feeling they had enough options for information within just eight months. At Deutsche Bank, she was the editor of a daily briefing for over 4,000 employees. In the public sector, she managed a $2 million portfolio of Community Development Block Grants for the City of South San Francisco and increased returning online users by 119%.
Joy holds a Master's in Public Policy from Harvard Kennedy School and a B.A. in Political Science from Point Loma Nazarene University. A dedicated lifelong learner, she is a Certified Information Security Manager (CISM), has completed the Oxford Fintech Programme, and is a Money 20/20 Rise Up alum. Her commitment to her community is demonstrated through her volunteer work as a Patron for the Serpentine Galleries and the Victoria and Albert Museum.