Zahra Bahrololoumi CBE is the CEO of Salesforce UK and Ireland. She was appointed in March 2021 to lead the company’s operations across both key growth markets. Zahra helps Salesforce customers navigate digital transformations in the new AI landscape so they can build resilience and grow their businesses. She passionately serves all stakeholders by inspiring team excellence; fostering digital skills; and making a positive impact on people, planet and communities.

Prior to joining Salesforce, Zahra worked for Accenture where she led the Technology business for the UK and Ireland with a particular focus on transformation in artificial intelligence, cloud computing, and platforms underpinning new applications.

Zahra has been widely recognised throughout her career as an industry leader. In 2023, Zahra was awarded the distinguished Commander of the Order of the British Empire (CBE) in the King’s Honours List, for services to the Information Technology Sector. Other lists and awards include Raconteur 50 (2024), Technology Magazine’s Top 100 Women in Tech (2024), The Business Anecdote’s Top 20 Women In Tech (2023), Computer Weekly’s Most Influential People in UK Tech (2022 & 2023), The Cranfield Female FTSE Board Report ‘100 Women to Watch 2022’ list, Woman of the Year for MENA Women In Tech Awards (2022), and Most Influential Women in UK Tech (2021).

Zahra is a strong advocate for equality for all and has held many D&I roles across the world. She serves on the TSB Board as an independent non-executive director. As a member of Business in the Community, Zahra serves on the board of Trustee Directors. She sits on the Movement to Work board and chairs the Cancer Research UK Corporate Partnerships board.