Name
Edouard Legrand
Job Title
Chief Digital and Data Officer
Company
BNP Paribas Asset Management
Speaker Bio
Edouard Legrand is Chief Digital and Data Officer of BNP Paribas Asset Management.
He started his career in 2007 at BNP Paribas Asset Management as a Strategic Marketing Analyst. In this role, he participated in the management of BNPP AM's product range, including its rationalization following the merger with Fortis Investments.
In 2011, he took on the role of Business Manager for Global Marketing & Communication where he supervised various projects, including product range optimization, factsheet redesign, Parvest marketing strategy, and organization of the Client & Product Marketing department.
Two years later, Edouard became Deputy Head of Product Strategy taking responsibility for product benchmarking, positioning studies, and review of BNPP AM's product presentation on its digital ecosystem.
In November 2015, Edouard was appointed Co-Head of the Digital team at BNPP AM. He supervised the digital strategy and development of these activities (client journey, social media, Agile development) as part of the company's strategic plan. From October 2018, Edouard took sole charge of the Digital team and continued to develop digital activities at BNPP AM, including the creation of joint digital journey projects with Gambit.
In January 2021, Edouard integrated the Data Office into his scope and consolidated the company's digital and data strategy within his teams. Since October 2022, he has been appointed Chief Digital & Data Officer of BNP Paribas Asset Management.
Edouard holds a Master's degree in Management from Audencia Nantes. He has worked in Paris and New York.
He started his career in 2007 at BNP Paribas Asset Management as a Strategic Marketing Analyst. In this role, he participated in the management of BNPP AM's product range, including its rationalization following the merger with Fortis Investments.
In 2011, he took on the role of Business Manager for Global Marketing & Communication where he supervised various projects, including product range optimization, factsheet redesign, Parvest marketing strategy, and organization of the Client & Product Marketing department.
Two years later, Edouard became Deputy Head of Product Strategy taking responsibility for product benchmarking, positioning studies, and review of BNPP AM's product presentation on its digital ecosystem.
In November 2015, Edouard was appointed Co-Head of the Digital team at BNPP AM. He supervised the digital strategy and development of these activities (client journey, social media, Agile development) as part of the company's strategic plan. From October 2018, Edouard took sole charge of the Digital team and continued to develop digital activities at BNPP AM, including the creation of joint digital journey projects with Gambit.
In January 2021, Edouard integrated the Data Office into his scope and consolidated the company's digital and data strategy within his teams. Since October 2022, he has been appointed Chief Digital & Data Officer of BNP Paribas Asset Management.
Edouard holds a Master's degree in Management from Audencia Nantes. He has worked in Paris and New York.